I’m Menina, a product designer with a background in media design. I design digital products that work intuitively and get people where they want to go without detours. My guiding principle: clarity over complexity.
My way into design wasn’t a straight line. Before I designed anything, I worked in merchandising and later spent several years building and testing PCs. I took something from that time that still helps me today: no fear of technology, and the habit of analysing carefully before designing anything.
As a media designer for digital and print, I designed websites, layouts and print products, from the first idea to the final artwork.
I love details, but effects and extras have to earn their place.
When I’m not working on interfaces, I’m usually somewhere in a digital world. Games have taught me more about interaction and feedback than any textbook. For me, two things decide a game: how it looks and how it handles, a menu for example. You feel straight away whether a game shows you what to do next or leaves you stuck in front of a menu. That feeling is exactly what I bring into my work.